Brazil

It is the segmentation that concerns the approximately 310,000 sections in which the Brazilian territory was divided during the 2010 IBGE Census.
On the basis of the socio-economic data collected, the sections were classified, with statistical procedures, in 52 clusters.
Each section, containing on average about 610 people, therefore belongs to a single cluster (segment).
The 52 segments were then grouped into 20 groups based on their main characteristics

GROUP A - Economic and cultural elite 5.3% of the population

It is formed by the areas inhabited by the richest and most educated class. Families are smaller than average, with many singles and couples and an older population than average. The population, almost all white, has high levels of employment, especially in high-qualifying services. Very high the presence of entrepreneurs, professionals and managers. He lives in large and comfortable houses, most of them apartments.
It is mainly concentrated in the central or prestigious areas of large cities, especially in the Sudeste, Sul and in the Federal District.

GROUP B - Neighborhoods good 7.4% of the population

It is made up of areas inhabited by the population, mostly white, older than the national average, with a level of income and education significantly higher than the average. Families have a slightly lower average size with many singles and couples. The population has higher levels of employment than the average, especially in services and commerce with a high presence of public officials, entrepreneurs, professionals and managers.
It lives in single-family houses, often villas, and in medium-large and comfortable apartments, owned or acquired, but rented for over 1/4.
It is mainly concentrated in the major cities of the states of the Sudeste, of the Sul and of the Centro Oeste.

GROUP C - Senior quarters 6.2% of the population

It is made up of areas inhabited by the population, mostly white, rather elderly, with a medium-high level of income and education (about 40% higher than average). Families are smaller than average and are often formed by couples with and without adult children. The population has employment levels close to the average, especially in services, commerce and industry. The presence of managers and executives is high, as do entrepreneurs and professionals. The houses, in large majority single-family houses of not recent construction, are
medium-large and often rented. It is mainly present in the cities over 80,000 inhabitants of the Sudeste and Sul.

GROUP D - Class growing 7.4% of the population

It is formed by areas inhabited by the population, mostly white, slightly older than the average with a level of income and education slightly higher than the average (about 10%). Families have a size close to the average. The population has good levels of employment in all sectors except agriculture with a greater concentration in industry, commerce and construction. All high and medium professional levels are represented; the entrepreneurs and the CCTA employees are higher than average. The houses, mostly single-family houses in property, are medium-sized. It is particularly common in cities over 40,000 inhabitants of the Sudeste and Sul.

GROUP E - New middle class 10.2% of the population

It is made up of areas inhabited by the population, mostly white, with demographic characteristics of education and income on average with those of Brazil. Families also have an average size and are generally formed by parents under the age of 50 and children. The population has good levels of employment in all sectors, excluding agriculture, with a clear predominance in industry. The presence of CCTA employees is high, especially for middle and commercial workers. The houses, of medium-large size, are mostly single-family houses
but the apartments are above the average percentage. These are often homes with mortgages or leases. It is mainly present in the municipalities with more than 40,000 inhabitants of the Sudeste, the Sul and in some areas of the Centro Oeste.

GROUP F - Dynamic agriculture 5.7% of the population

It is made up of areas inhabited by the population, mostly white, with lower education and income characteristics (around 25%) and demographic characteristics on average with Brazil as regards the size of households but slightly older as regards it is about age. The population has reasonable levels of employment mainly in agriculture (almost 50% of the employed) but also in services. Among the employed there is a high presence of SCTA employees (particularly workers and employees in elementary jobs) and self-employed workers. The houses, mainly single-family homes, are rather small, sometimes with poor services and often sold by the employer. Over 14% of the population has moved to the area for less than 5 years. It is present throughout Brazil but particularly concentrated in the Sul in rural areas and in the
municipalities with less than 40,000 inhabitants.

GROUP G - Young suburbs 8.7% of the population

It is made up of areas inhabited by the population, mostly non-white, with educational characteristics close to the average and income slightly below the average (around 15%). The families are quite young and generally formed by parents aged less than 50 and children and have a size that is in line with the average of Brazil. The population is occupied in all sectors with the exception of agriculture and with a certain accentuation of the industry with a slightly higher than average unemployment rate. Among the employed there is a high number of CTA employees employed for medium and low jobs.
The houses, mostly single-family homes, are mostly owned, recently built, with a significant share of homes with mortgages. It is particularly concentrated in the Sudeste and in the Sul in the municipalities over 80.000 inhabitants.

GROUP H - Hinterland of new urbanization 6.2% of the population

It is made up of areas inhabited by the population, most of them parda, with educational characteristics close to the average and lower than average income (around 20%). The families are quite young and generally formed by parents under 40 and children and have Version July 2014
size slightly above the average of Brazil. They are often newly trained and for about 14% have moved to the site for less than 5 years. The population is occupied in all sectors with a lower weight of agriculture and industry and a greater weight of trade and construction. Among the employed, where all the tasks are present, particularly medium and low, the presence of SCTA employees is higher than average.
Most of the houses, mostly single-family houses, are mostly owned. The majority of the population does not have a sufficiently adequate level of services. It is mainly concentrated in the North, Nordeste and Centro Oeste in the municipalities over 20,000 inhabitants.

GROUP I - Popular neighborhoods 6.6% of the population

It is formed by areas inhabited by the population, mostly non-white, with educational characteristics close to the average (except for a lower secondary education) and lower than average income (around 20%). The population is slightly older than average and families are of average size.
The population is occupied in all sectors except agriculture with a greater weight of trade and construction. Among the employed, where the medium-low tasks are present, the presence of SCTA employees and self-employed workers is higher than average. The unemployment rate is higher than average. The houses, mainly small-medium single-family homes, are mostly owned.
It is particularly concentrated in the Nordeste and in the Sudeste in the municipalities over 20.000 inhabitants.

GROUP L - Disadvantaged urban and suburban neighborhoods 6.9% of the population

It is made up of areas inhabited by the population, mostly non-white, with rather low educational characteristics and income (income is about 34% lower than average). The population is young and families, slightly larger than the average, are generally made up of parents under 40 and children. The population is occupied in all sectors with a lower incidence of agriculture and a high incidence of buildings. The unemployed are higher than average, while low jobs are particularly common among the employed.
Housing, mostly small single-family homes, is mostly owned. In some segments there are significant shortages of housing and public services. It is particularly concentrated in the Nordeste and in the Centro Oeste in the big cities and in the municipalities between 40.000 and 500.000 inhabitants.

GROUP M - Problem areas 7.5% of the population

It is made up of areas inhabited by the population, most of them parda, with low educational characteristics and income (the income is more than 40% lower than the average). The population is quite young and the families, significantly larger than the average, almost half have more than 3 members, are generally formed by parents under 40 and children. The population is occupied in all sectors with a lower incidence of agriculture and
industry and a higher incidence of buildings. The unemployed are higher than average, while the employees are particularly busy with low-level jobs.
The houses, mostly small single-family homes, are mostly owned and 10% without bathrooms. Significant shortages of housing and public services are present. It is present throughout Brazil but more concentrated in the North in the municipalities beyond
200,000 inhabitants.

GROUP N - Precarious Province 6.4% of the population

It is made up of areas inhabited by the population, most of them parda, with very low educational and income characteristics (income is 50% lower than average and 27% of the population is not literate). The population is relatively young, with an accentuated presence of both children and young people under the age of 20 and older people over 70 and families, often with patriarchal characteristics, are slightly larger than average.
The population is occupied in all sectors with a marked incidence of agriculture. The unemployed are slightly higher than the average, while among the employed, mostly SCTA, there are particularly workers and employees in elementary jobs. Almost 13% of the population makes use of social program aid.
The houses, mostly rather small single-family homes, are mostly owned. Significant shortages of housing and public services are present. It is particularly concentrated in the Nordeste and partly in the Centro Oeste in rural areas and in municipalities with less than 80,000 inhabitants.

GROUP O - Poor rural areas 7.2% of the population

It is made up of areas inhabited by the population, most of them parda, with very low educational and income characteristics (income is almost 60% lower than the average and 29% of the population is not literate). The population is relatively young, with an accentuated presence of children and young people under the age of 20 and, to a lesser extent, older people over 60 and families, often with patriarchal characteristics, are much larger than the
average. The population is mainly occupied in agriculture and secondarily in services. The employed, mostly SCTA, are mainly workers, employed in elementary jobs and self-employed workers. Those who work for their livelihoods and those who do are also high
use of social program assistance (13% both).
The houses, mostly rather small single-family homes, are mostly owned and sometimes cedidos por empregador. There are significant shortages of both domestic and residential (almost 20% of homes without baths) housing services. It is particularly concentrated in the Northeast for 2/3 in rural areas and for 1/3 in municipalities with less than 80,000 inhabitants.

GROUP P - Very poor rural areas 7.2% of the population

It is formed in the poorest areas of Brazil. The majority population, but with a significant presence of indigenous people (maximum value), has very low educational and income characteristics (income is 70% lower than average and 35% of the population is not literate). The population is relatively young, with an accentuated presence of children and young people under 20 (44% of the population) and families, very often formed by parents under 40 and children, are much larger than the average.
The population is mainly employed in agriculture (55%), the majority of workers and employees in elementary SCTA jobs but also self-employed workers. There are also many workers for their livelihoods (26%) and those who resort to social program aid (15% of the population).
The houses, mostly small single-family houses, are mostly owned and sometimes cedidos por empregador. There are significant shortages of both domestic (almost 50% of homes without baths) and public housing services. It is concentrated in the rural areas of the Nordeste and the North in the municipalities with less than 80,000 inhabitants.