SALES NETWORKS

The main objectives of the proposed research facility will be those of:
 
• ANALYZE THE CURRENT AND POTENTIAL BASIN both with respect to the resident population and to the diurnal population, studying their behaviors and expectations;
• ACQUIRE a complete set of information on purchasing models and decision-making processes of the target target;
• QUANTIFY the weight of the main competitors and in particular with respect to the attractiveness of the point of sale;
• DELETE THE COMPETITIVE CONTEXT, identifying the profile and positioning of the sales point with respect to the main competitors in the trading area;
• TACTICALLY ANALYZING the needs and expectations of the target groups, in order to identify the possible keys to the market reading that are most useful for optimizing marketing and communication;
IDENTIFYING AND PROFILING the prospect market, investigating possible reasons for resistance and identifying the actions that could increase the appealing of the point of sale.

GEOTARGET is the service that allows you to define in any way the gravity area of a point of sale and to obtain all the information available on potential consumers who live or frequent the defined area. Among the available information we find: diurnal and resident population, income, commuting, work activities and concentration of commercial activities.

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