Geofocus AR Application Area

  Geofocus AR For Business



'' ... Geofocus can do a lot for the business whether or not a company has an archive of its final customers whether it operates through Branches or Points of Sale in the territory. "


   COMPANIES THAT DO NOT HAVE AN ARCHIVE OF CUSTOMERS

  • Company that operates with branches or points of sale on the territory (for example Companies that use Franchising).
With Geofocus you can get to know the surroundings of each sales point by constructing an area of gravity of any shape and dimension and analyzing, within it, the characteristics and density of the families and of the resident and gravitating population, income, competition, etc. In this way it is possible to evaluate any underperforming PV, to correlate the turnover with the Geofocus characteristics of the residents and to evaluate any new candidate areas for the possible opening of PV. You can also identify, in the area of the PV, the most potential areas and plan local marketing actions.

  • Company that operates with agents in the territory (for example, clothing companies, household items, food, etc.)
Starting from the company data, the sales areas of each agent can be constructed and the sales performance of the various customer points of sale can be correlated with the Geofocus characteristics of the various areas. It is thus possible to evaluate the underperforming areas and identify the areas to be developed within each area.


  COMPANIES THAT HAVE A FINAL CUSTOMER ARCHIVE

  • Company that does not have stores (e.g. e-commerce)
    With Geofocus you can perform a complete analysis of the customer profile both in terms of geo-demographic segments and income, also performing multi-dimensional analysis with multiple variables. In this way, the most productive segments within the database are identified, to which particular attention should be paid in terms of CRM and to be developed through DEM campaigns, mailing, TMK or local marketing. Geofocus is also a tool for the selection of target groups and territorial areas where to develop the market and acquire new customers.

  • Company that has branches or points of sale in the territory (for example Companies that sell through PV own or in franchising and use loyalty cards)
    In this case Geofocus carries out its maximum usefulness as it allows to characterize the different types of customers and identify those "key" for the development of the business. Once the optimal mix of potential customers has been constructed, the sales network can be analyzed in terms of performance and potential and evaluate any newly opened areas.

  Geofocus AR per Il Settore Pubblico



Every citizen or user is a person and people tend to aggregate, even territorially, in groups that are fairly homogeneous and therefore similar in terms of lifestyles, needs and expectations.
Geofocus is able, due to its strictly territorial nature, to support the administrator and the public services companies in managing the relationship with citizens and users of the services.



  FOR  PUBLIC ADMINISTRATION

Geofocus allows you to do more with less: it allows you to concentrate interventions in areas where certain needs have a greater impact on the population.
It allows, used in parallel with surveys, to detect the needs and opinions of different groups of citizens and therefore to "map" the territory, needs, critical issues and political trends.
Consequently it allows to speak with the right language and tone to the different categories of citizens object of the information campaigns or electoral campaigns.
It allows you to identify precisely the areas where you want to do door to door, where you can set up information gazebos, make billboards, organize events.
In the final analysis, Geofocus responds to the need of the State and the Public Administration to propose itself as a dynamic and flexible subject towards the many realities that characterize the social fabric in the territory.

   FOR PUBLIC SERVICES

The territory is the fundamental component of all public services, be they transport, energy, assistance, healthcare, libraries or other.
Geofocus is able to read the territory in terms of population and socio-economic and therefore to interpret the request for services. It allows, in parallel to the surveys, to detect the needs and the degree of satisfaction of the different user groups and therefore "map" the areas according to the scale of satisfaction and need.
It allows defining and perimetrating areas where to make information campaigns and to speak with the right tone to the different types of users.
It allows to optimize the localization of certain services by defining precise catchment areas to characterize them from the socio-economic point of view, of income and other private services located there. It allows to characterize the users of a service in order to identify, for example, the most potential ones for upgrading or development operations in order to optimize investments. In conclusion Geofocus meets the need to bring public service companies closer to the needs of their users and at the same time improve their efficiency.

  Geofocus AR For Non Profit Organization


Nonprofits today find themselves competing to collect increasingly scarce resources, in an increasingly crowded, complex and changing world in which the need for assistance and protection is ever increasing.
Geofocus is able, thanks to its ease of use and adaptability, is able to support every ONP in the development and management of the relationship with its supporters, members and donors.
Geofocus, and its territorial system, is the tool that can help NPOs to increase their capacity to retain and increase donors and improve their presence on the territory.

  ANALYZE DONORS 

With Geofocus it is possible to group donors in clusters of supporters with similar socio-demographic characteristics. By comparing the names of these clusters with their donative behavior over time, we can discover relationships that can make the difference as a final result of fundraising and to increase the level of donor loyalty.Speaking and / or writing to each supporter with the right tone of voice, while remembering the contents and behaviors of the relationship, prolongs and strengthens the link and leads to better results for the growth of the NPO.

  DEFINE AND ANALYZE PROSPECT LISTS 

With Geofocus it is possible to analyze the Data Base, for mailing or telemarketing, according to the different Groups and Segments The percentage weight of each cluster can help defining lists of names to contact in order to increase the Data Base with new donors or up- selling and cross-selling on existing ones. Geofocus also allows you to do multidimensional analysis (income-demographics) of past campaigns to define particular high-response clusters.

  DONORS LIFETIME VALUE

Through a historical analysis of the Data Base on the donation behavior of supporters, Geofocus is an important key to predict, also in relation to the various communication campaigns, the Lifetime value (LTM) of donors. This allows to implement consequent communication models to improve the retention rate and churn prevention.

  FACE TO FACE aND DOOR TO DOOR PIANIFICATION

The geographic nature of Geofocus allows to define the targets and at the same time to localize them on the territory. Through the use of density maps, commercial attractiveness and atraction for work, it is possible to plan precisely where to locate gazebos and banquets and where to carry out door to door campaigns, providing at the same time the type of people who will attend the locations.